Think of it like the MOT for your motor. Once a year I hand over my beloved little hatchback to the garage, cross my fingers and hope nothing expensive rattles loose. An SEO audit feels the same—except the mechanic is a keyboard warrior with far less grease and slightly more caffeine. We poke around your site’s backlinks, tech setup and content to make sure everything’s purring.
The awkward little gremlins we usually find
SEO Weak Spots
Broken links? Duplicate paragraphs you copied in a midnight hurry? Google notices and quietly nudges you down the rankings. My audit sniffs those issues out faster than my Beagle finds the treat cupboard.
User Experience (UX)
Landing on your homepage should feel like a lazy Sunday stroll through Hyde Park—birds tweeting, ice-cream van tinkling. If visitors instead feel they’ve been shoved onto the Central Line at 8 a.m., they’ll bounce. I flag clunky menus, slow pages and any design quirk that makes people mutter “forget it” and hit the back button.
Keywords
Ever hunted for your site on Google and thought, “Hang on … why am I page three for my own brand name?” I dig out the phrases you already rank for (happy days!) and the juicy ones you’ve missed.
What actually happens during the audit?
Website Analysis – I run the diagnostic tools, squint at graphs and basically play digital detective.
Competitor Benchmarking – Let’s see what the neighbours are up to. How many quality backlinks do they have? Are they hogging that keyword you’ve been dreaming about?
Keyword Research – Picture me as Merlin handing you the SEO version of Excalibur: a tidy list of search terms that’ll drive the right people to your door.
Technical SEO Check-up – Crawlability, indexability, Core Web Vitals—if Google can’t crawl you, you may as well be invisible.
On-Page Polish – I buff up meta titles, headings and content until each page shines brighter than the Crown Jewels.
Off-Page Recon – Backlinks and brand mentions are your digital knights. I make sure they’re wearing shiny armour, not rusty tin.
“Okay, audit done—now what?”
You’ll get a priority list: quick wins (fix those 404s), bigger projects (rewrite that duplicate copy) and long-term plays (earn quality links). But here’s the kicker—SEO is never finished. Just like I book my next MOT the moment I leave the garage, we keep an eye on rankings, site health and competitor shenanigans all year round.
Bottom line? An SEO audit keeps your website running smoother than a fresh-serviced Rolls-Royce cruising up the M1—no breakdown cover required.
Ready to pop the hood together? Let’s chat.